Telegram Advertising

Picture this: you’re sitting in your Lusaka home office, the soft hum of your streaming setup filling the room. It’s 2 PM on a Tuesday. Your last OF content batch felt forced, and the Telegram channel you started for your gaming community has been stuck at 1,200 subscribers for three months. You’ve tried boosting posts on Instagram, running TikTok ads, even experimenting with X/Twitter promotions — but the ROI just isn’t there for the Zambian audience you actually want to reach. ...

Moving from Tokyo to Lusaka wasn’t in my five-year plan. Neither was building a Telegram channel that now pays my rent. Two years ago, I was shooting lookbooks in Shibuya studios, chasing the same algorithm everyone else was chasing on Instagram. The pressure to post daily, to maintain engagement rates, to keep up with Reels trends — it was exhausting. My animation degree felt useless. My swimwear portfolio grew, but my bank account didn’t. ...