Zambian Brands: Win Malaysian WeChat Tourists
💡 Icipe: Umulandu no fyonse tulefwaya ukucita Mu chalo cha marketing pa social media, ifya target ba tourist abakabili baisa — pantu balya ubushiku bwa mobile payments, badges, ne quick checkout balifwaya ubukata. Abalanda aba ku Malaysia balifye project ya kusangwa abashanya abakabili, pali kampeni yakuti Weixin Pay ne Alipay+ basangile na PayNet ukucita summer drive mu Malaysia (source: PayNet / campaign brief). Tourism Malaysia balilanda ifyo bashilande: kusekesha travel experience uko ba tourist bafumya comfort ne familiarity, ilyo ichindikilamo possibility yacita uplift mu sales. ...